New Media is a new way of what we call life that is evolving everyday. It is a container that isolates that shapes for a particular purpose. It allows us to access information quickly without waiting for it. Whether it be on our phone, computer, or tablet. The mediums in which we use are changing from day to day. Helping us access more information faster and more efficiently.
As Dr. Gerald R. Lucas talks about in his lecture Introduction to New Media when talking about Media the focus is not on the container but the inside of the container, which can be referred to as the content. It does not make sense to us or have anything significance until we can put it in a container. It is relatively meaningless until we give it a container. For example, if you were to read a newspaper article outside of the newspaper format. Then it just becomes a story, simply because the format is the container that gives it its significance.
New Media is the study of containers and how the content is shaped. We as New Media students should not spend our time looking at the container but at the content inside these containers.
Education is a medium and the message behind that is that students are being trained with the structure to work in a warehouse setting. They are commended on coming to class, sitting quietly at their desk and taking notes. Some students can not last in the environment that Theodore Nelson speaks about. That is a space where students get the opportunity to speak out in class and speak their minds in the middle of a lecture. Students have been brought up on structure and they can not survive in a culture with no structure. In Nelson’s work the school is the container and it is what is shaping the students. Yet the school is also the medium because the school itself is also teaching students an unspoken message that is the school has taught students the wrong and the right ways to act.
When the structure is taken away we turn to the bits for answers and the bits are not always bad things but you have to have some sense of direction when you are trying to follow the bits. Tristan Harris talks about how the Internet does not always give free will for what we are trying to find in “How Technology Hijacks Peoples Minds- from a Magician to Googles’s Design Ethicist”. There is a hyperlink here and a hyperlink there that connects us to where we think we should be and if we click too much we end up going off topic.
New Media gives us the ability to evolve and create new things. It gives us the chance to take something old and recreate it into something new that relates to myself and others, while still enjoy the benefits of learning where I came from as a person at the same time. New Media is giving a chance to remix our culture as Lessing talks about in his Remix. It is not just about the read only where the information learned is from a professional source. It teaches us to rely more on the read write culture where we can take what we love to do and create something new by using something we love.
This thing we call New Media deals with our perception of games also. Games are great for relaxation and also adventure when we need an escape. Playing a game with no narrative is like mindlessly sitting there wasting time. The games that are the most fun and captivating are the games that have some type of story line behind it because it then give you a reason for playing.
Games play with virtual reality putting you into the game as yourself or as a completely different person. Some games can make you feel as if you are apart of the game and heighten your sense allowing you to feel and move freely. While and others allow you to have another life inside the game. Allowing you to do the things you do not normally do on your own time in real life.
Marshall McLuhan says the Medium is the message and Negroponte’s message is we have moved away form the old way of doing things, which is the atoms, and we now care only about the bits. The bits are all that we should worry about because being digital and without atoms means you are now cutting out your production cost. You no longer have to ship off packages. We have reached a world were you send off the bits and the customer can receive the product almost instantly.
It is the evolution of the technology we use everyday. From cellphones, to computers, to the prosthetics we use to restore what we have lost and give us the feeling a sense of normalization. The ability to pair human and machine together and create a super organism called a cyborg. My post on Humans and Cyborgs explores the thought that we as humans could already be cyborgs we just do not recognize ourselves are cyborgs because it has happened gradually over time.
New Media is a lot of things but most of all it is the evolution of technology and the ability to evolve. We move forward with New Media but we make sure the old media stays alive in way that we can learn from and she how far we have come. It is an online world of read write ammeters that have found the things that they like to do just so they can try to be heard. New Media has a broad definition it just depends on the person and what New Media means to them to understand what New Media is.